Over the past few years, the traditional way in which brands are established, built, and scale has rapidly changed. With the explosive growth of digital first D2C brands via social media and the continued rise of influencers who are leveraging their reach for marketing and distribution, it has created incredible opportunities for those that have a deep understanding of these markets and the operational infrastructure in place to execute.
Our approach to brand building
We leverage our extensive experience with influencer relationships and strategy and social media marketing as well as operational infrastructure to bring brands to market in industries where we see a white space. Kombo handles everything in house- from brand ideation, product development, financing, web development, social media, influencer marketing, and everything else in between. There are two types of ways we build brands, listed below.
Fully owned and operated
These are brands where we have identified a white space. We ideate these brands from scratch, beginning with an idea and then eventually building out products, marketing, manufacturing, and distribution. We do not attach any single influencer to the brand, rather we leverage our expertise of influencer relationships and marketing as a competitive advantage to get the brand off the ground. Once launched, we continue to operate them completely in-house.
Certain mega-influencers reach a point in their careers where they’ve built an incredibly loyal audience and have a passion to build their own brand on the back of their success. Their relationship with their audience and massive distribution power work in harmony to form an incredible brand building opportunity. In partnering with these influencers, we become their business partners and build a brand from scratch together. Kombo handles the operations of the brand with the short-term goal of launching it with the influencer(s) and a long-term goal of growing it beyond the initial client to become a stand-alone brand.
OUR LATEST BRAND
Insert Name Here Hair
With an extensive background in the beauty space, we identified a gap in the extension, wigs, and overall hair market. What we found was that there were very few brands in the current ecosystem that have built a community with their audience via strong storytelling, creative-content and social media marketing, and influencer relationships and combined that with a quality product at an approachable price point. We conducted market research, established relationships with manufacturers, and perfected our product to take to market and launched the brand in the fall of 2018. We manage all aspects of the company including financing, branding, design, marketing, product development, and supply chain.